Our field of expertise
Destinations & Special Interest
Travel agents in all parts of the world have realized that competition is growing keener and that they are increasingly being called upon to produce something new in the way of tour itineraries if they are to retain the interest of their clientele, and particularly if they are to open up desirable new sources of tourist traffic. That interest has manifested itself in an expanding demand for tours incorporating a specific themes and deep knowledge of the destination.
WATA’s new platform dedicated to Destinations & Special Interest Tours is designed to provide the inspiration upon which outbound travel agencies can depend on for their future trading .
Destinations tend to focus on marketing their main prominent products in order to appeal to larger groups of travelers. For capital cities or familiar places (like UNESCO sites, historical sites), this works perfectly.
This goes also according to some type of business : conferences, trade shows, beach resorts... A large city can position itself easily for MICE being the right place for large exhibitions & shows - like Milan and Fashion shows or for famous attractions like Munich with Oktoberfest or Rio with Carnival, Opera Season in Verona…
However to base promotion only on one aspect can only be a time-limited duration.
Our feeling is that clients will be appealed by the right destination promotion that includes a lot of possibilities for special interest travel. They will select a destination because of its overall offer and the possibility to include an added-value through the exciting experiences of themes that we will be in a position to propose.
This will obviously first refer to the main cultural and conventional attractions based on renowned cities, cultural - historical – architectural – geographical sites – traditions – etc. but surely this is not enough and this is where the local travel experts – long established into the destination – like WATA members are - will be in a position to adjoin more very specific products for the clients to find a supplementary personal satisfaction into the trip : (lace in Cyprus – how to create the famous azul in Portugal, cooking specific local cuisine, one bird living only in this part of the world, etc…)
This will also allow clients to go much further into the learning of the destination with a personal touch. They will be experiencing by themselves and be in direct contact with the local communities.
The special interest approach :
The list of such extended special interest passions is unlimited